By the Royal Hair Force
On the 10-11 October (Sunday & Monday), Professional Beauty Manchester 2010 took place at Manchester Central Exhibition Hall (GMEX Centre). This event is the largest annual exhibition for beauty professionals outside of London.
Ahava was one of the exhibitors and the Ahava Boycott Campaign was determined to ensure that visitors knew the truth about this manufacturer and retailer of illegal Israeli settlement goods. London activists travelled up to Manchester to ensure the success of this public information campaign along with the support of local Palestine solidarity colleagues.
Despite the efforts of security, over 1,500 Boycott Ahava pink flyers were distributed beginning with the long queue of people waiting to enter the exhibition. We enjoyed overwhelming support throughout the two days and some visitors even offered to distribute our flyers inside as well.
The Ahava Boycott banner was displayed directly opposite the main entrance and drew lots of attention and support from people entering and leaving the exhibition. Only one Zionist was encountered who disagreed with the campaign, but graciously accepted a flyer and said he would read it.
On Monday, an activist obtained a ticket, distributed flyers inside the exhibition, carried out a discreet expropriation action and observed the lack of visitors at the Ahava stand.
Mission accomplished.
